Heat Treat News

Bloom Engineering, of Pittsburgh, Pennsylvania, has reorganized its sales team into two industry focused teams in an effort to concentrate on key industry sectors of aluminum and steel.

Don Whipple and Scott Brown will head the aluminum and steel teams respectively. Each team will focus on its own area of expertise and will be able to provide better support to existing industry customers. Furthermore, it will be easier to coordinate efforts to capture more market share and to bring in new customers.

Mr. Whipple has spent his entire career in combustion with a particular focus on the aluminum industry and has designed, commissioned and fixed countless systems for all facets of aluminum production. Mr. Brown comes to Bloom from a furnace OEM, bringing a depth of knowledge and experience of steel making, with a particular focus on processing lines such as galvanizing and annealing.

Michael Black, Vice President of Sales, is excited about the possibilities. “Scott and Don bring a tremendous wealth of experience in their respective segments of steel and aluminum; [the new sales structure] should help us spread their specific application knowledge within the group, and more importantly to our customers.”

Matt Valancius has been promoted to Director of Marketing and Aftersales Support, including all spare parts sales and service support. Mr. Valancius has held various positions in Bloom over the past twelve years, ably leading the marketing group immediately prior to the promotion. His expanded role will allow for a cohesive approach to aftermarket activities for a smoother customer experience.

Bloom Engineering designs quality industrial burners and combustion systems supporting many markets worldwide. With experience in many industries, on-site research and development facilities, and customizable product lines, Bloom has provided solutions tailored to a customer’s specific needs for over eighty years.

(An image of Don Whipple was not available at the time of publication.)