HEAT TREAT NEWS

The Value of a Good [Brand] Name

Heat Treat Today publishes twelve print magazines annually and included in each is a letter from the publisher, Doug Glenn. This letter is from the July 2025 Heat Treat Super Brands print edition.

Feel free to contact Doug at doug@heattreattoday.com if you have a question or comment. 


The Good Book, the Bible, upon which our nation was founded, is chock full of wisdom. Here’s one: A good name is to be more desired than great wealth; favor is better than silver and gold. That’s from Proverbs 22:1, and the first part of that verse hits at the heart of what the Heat Treat Today team is trying to accomplish this month with the inaugural edition of “Heat Treat Super Brands.” We are taking a moment to recognize the brand names that are prevalent in the North American heat treat and thermal processing market — giving a voice to the many companies in this industry who have invested endless hours building and maintaining the good name and good reputation that they’ve so diligently worked to establish. 

Building a Good Name 

Building a reputable brand is a long, painstaking process that is not easily accomplished but can be undone in seconds. Building and maintaining that good name is a huge investment of both time and money, and companies have a right to insist that their brand names be respected and used correctly.

Our publication tries to do that very thing, but sometimes we have slip ups for which we feel bad and do all we can to correct. I recall an instance years ago when we used the phrase “trident tube” when referring to a radiant tube. Either BJ or Ben Bernard from Surface Combustion called us and very politely reminded us that Trident™ is a trademark of Surface Combustion. We apologized and quickly corrected ourselves. Their defense of their brand name was well founded. 

Countless other companies in the North American heat treat and thermal processing market have also invested blood, sweat, and tears establishing reputable brand names, trade names, and patents, all of which deserve protecting. 

Spreading the Word 

In the Letter from the Publisher of the April 2025 publication, I wrote, “You Can’t Sell If You Don’t Tell.” The point of that column was to remind our industry suppliers that they can have the best product, technology, or service in the industry, but if they don’t make it known, if they don’t “tell,” it will be nearly impossible to sell. The same is true when it comes to brand names.  ere are hundreds of brand names in the North American heat treat market, but not all of them are well known. The only way for these names to become well known is for them to be publicized widely and frequently. The goal, of course, is to become a household name like Kleenex or Coke. In an industrial setting like ours, it is essentially impossible to become a household name, but we can shoot to become well known within the industry. 

Heat Treat Today has become a relatively well-known brand in the industry. Why is that? The answer is rather straightforward — Heat Treat Today is consistently in front of thousands of in-house heat treat department personnel, as well as in commercial heat treat shops. We’re there every month with a hardcopy print magazine. We’re there every weekday with our Heat Treat Daily e-newsletter. We’re there 24/7, 365 days a year with the industry’s leading heat treating and thermal processing website, as well as industry e-newsletters and our monthly podcast, Heat Treat Radio. We’re not exactly a household name, but thanks to all of you, people have become comfortable with us because we are seen widely and frequently. That’s what it takes to be a super brand, and we’re here to help the suppliers in our industry reach that status. 

This edition of Heat Treat Today that you hold in your hands is our attempt to help those industry suppliers build awareness of their brand names. Please take a minute to flip through this edition and read about some of the Super Brands included. If you are a supplier and are not included in this edition, you can be included in next year’s July edition, which we anticipate will have the same Super Brand focus.  

Contact Michelle Ritenour (michelle@heattreattoday.com) if you’d like to be included.  

Doug Glenn
Publisher
Heat Treat Today

For more information: Contact Doug at doug@heattreattoday.com



The Value of a Good [Brand] Name Read More »

Step Back from the Fire, Caveman, and Think

Heat treatment is a hands-on science and it can be easy to forget about continuing education. In today’s edition of Combustion Corner, Jim Roberts, president of U.S. Ignition, encourages readers to continue cultivating their own heat treat learning and offers specific and practical educational resources to do just that.

This informative piece was first released in Heat Treat Today’s June 2025 Buyers Guide print edition.


So, a furnace guy walks into a heat treating facility and says, “What’s that?”

The Flame and Man

Since the invention of fire, we as upright, walking, opposing-thumb-equipped critters have been learning to control it. We have learned at the elemental level that we can change the properties of just about anything on the planet simply by exposing that item or material to the flames. Certainly, we hold fire as one of our most fascinating benefits of our existence.

Yet, in the grand scheme of things, we are just now really learning to control at levels that our Neanderthal cousins would never have conceived, and they didn’t! Conceive the possibilities, that is. I mean, for the first 400,000 years of our human existence, (that’s a mindblower, isn’t it?), fire had four basic purposes: warmth, light to see in the dark, protection from predators/enemies, and to cook our food. Later, we discovered that by heating up the tip of certain sticks, you could make the stick useful over a longer time. It didn’t wear out as fast. And from there we figured out ways to change other materials at our behest by using the flame. Weapons and tools followed.

In the bigger picture, we only have figured out the really cool uses in the last 5,000 years — and the really, really cool stuff in the last 300 years. So, the learning curve for us has been relatively late when it comes to the heat and the flame and the ability to understand it — to really control it.

Furthering the Science of Heat

How did we get to this stage of significant control over temperatures and systems that would melt a Cro-Magnon’s noodle right there in his big ol’ skull? We used our ever-developing brains. We used intelligence to advance the art of using the flame. Others before us thought their way into our present-day future. Shouldn’t we keep the ball rolling? Isn’t this ever-evolving commitment to responsible use of the flame what we need to do? We accept the gift of those before us and strive to improve on it for the upcoming iterations of humankind. Idealistic? I think not.

The premise of temperature is basically fixed. We can put it in a furnace, we can put it in a vacuum, we can melt the very rocks our planet is made from. So, let’s use the very latest available knowledge to further the science of heat. Let’s improve the situation, both at work and personally, by using our brains and by learning about what is going on with the furnaces, the parts, the fuels, and all the methods of heating. Let’s keep learning about the latest technologies. Let’s actually control this wondrous element.

To do that, we must embrace the knowledge, we have to know what we are looking at. We need to know the history and have a vision for the future. We need to teach and be taught.

Learning the Industry

If you or your reports need to get up to speed with our industry, indeed our very science — GO TO SCHOOL! The fact you are even reading this publication shows that you are open to learning. Let’s ace the test!

Heat Treat Today runs a drink-from-the-firehose learning experience called Heat Treat Boot Camp. You can learn the latest and greatest technologies and new technologies on the horizon in heat treating. Send yourself, send your people.

The Metal Treating Institute (MTI) runs an online certification school that teaches the ins and outs of the heat treating industry. The Industrial Heating Equipment Association (IHEA) runs an annual Combustion Seminar. Almost all the major furnace and equipment suppliers offer seminars on their specialty niche.

Educational Opportunities Include:

  • Ipsen Global has “Ipsen U”
  • Surface Combustion offers Virtual Learning Applications
  • SECO/WARWICK produces a Global Training Seminar on continuous improvement and heat treating
  • Can-Eng offers analysis of specific inquiries
  • Ajax Tocco will come to your facility to conduct the latest schooling on your equipment

All you must do is decide that you are going to continue to learn more. How can you not with these kinds of services around you?

Don’t forget Safety. National Fire Protection Agency (NFPA) seminars are available from NFPA themselves. Industry experts who have certified trainers, like Rockford Combustion, also offer multi-day seminars on equipment safety.

I can attest to the effectiveness of these kinds of learning commitments. I have been both a student and a teacher at some of the aforementioned seminars. The scope of learning can be broad or focused. It’s up to us to keep mentally expanding, so that the lessons learned don’t get lost, and the future technologies get a fair review.

I have been watching with interest how over the last 25 or so years precise control over combustion has been evolving. The major controls and process monitoring companies have been striving to gain precise control and safety on furnace equipment for years. I might add, they have been successful in varying degrees, and safety and maintenance have improved greatly.

I just spoke recently with a company in Erie, Pennsylvania. They have developed a program that monitors each individual burner. Not only does it tell if the burner is running, but if there has been a component failure, if the burner is out of tune, it can self-correct, and if there is a failure, they shut it off. Oh, and they do that for you, from THEIR office. The technology just grows and grows, doesn’t it?

So, I know some of you were wondering where I was going with the Caveman intro, and some of you probably would have preferred that I kept going up to the point where we were cooking mammoth steaks on sizzling rocks with our Cro-Magnon buddy. But we are better than him, and we need to keep proving that. Don’t you think?

Besides, this is the final month before school is out for the summer. Let’s give education a nod here.

I am sorry if I did not mention your company, no slight intended. If so, contact your customer base to alert them to any learning experiences that may be available.

Keep learning. Until next time…


About the Author

Jim Roberts
President
US Ignition

For More Information: Contact Jim Roberts at jim@usignition.com.



Step Back from the Fire, Caveman, and Think Read More »

Century Aluminum Company Restart to Increase US Aluminum by 10%

Century Aluminum Company has announced plans to restart over 50,000 mt of idled production at its Mt. Holly, SC smelter. Part of a $50 million investment, the effort will create over 100 jobs and boost U.S. domestic aluminum production by almost 10%.

Jesse Gary
CEO
Century Aluminum

The restart will enable the plant to achieve full production (up from current 75%) by June 30, 2026. The restart follows President Donald’s Trump’s tariffs for primary aluminum, most recently increasing the tariffs to 50% on aluminum imports without exceptions or exemptions.

“Our team stands ready to continue leading the resurgence of domestic primary aluminum, starting with bringing our Mt. Holly smelter back to full production.” said CEO of Century Aluminum Company, Jesse Gary.

The restart was made possible with the help of South Carolina Public Service Authority (Santee Cooper), Mt. Holly’s power supplier. The parties extended the current contract through 2031 to purchase the additional power necessary for the restart. The final details of the restart will be subject to a definitive agreement with Santee Cooper, along with confirmation of economic incentives provided by Berkeley County and the state of South Carolina.

Century Aluminum is an integrated producer of bauxite, alumina, and primary aluminum products. At full capacity, Mt. Holly smelter has an economic impact of over $890 million annually in the state of South Carolina. Century is the largest producer of primary aluminum in the United States, and operates production facilities in Iceland, the Netherlands, and Jamaica.

Press release is available in its original form here.



Century Aluminum Company Restart to Increase US Aluminum by 10% Read More »

10 News Items To Keep You Current

Heat Treat Today offers News Chatter, a feature highlighting representative moves, transactions, and kudos from around the industry. Enjoy these 10 news items, featuring a multi-million dollar expansion, furnace additions, a 1,000,000 load milestone, and more!


Equipment & Company

1. NUTEC Bickley will deliver a four-car shuttle kiln to a global leader in energy technologies. The gas-fired shuttle kiln will typically operate up to 2012°F (1100°C) and employs a twin-deck kiln car setting. 

2. Century Aluminum will invest $50 million into restarting a South Carolina smelter. 50,000mt of idled production is intended to be revitalized through the restart.

3. HT-MX Heat Treatment has added nitriding to one of their comprehensive Nadcap scope, including carbon steels, stainless steels, nickel alloys, aluminum, lab services, HIPing, and more.

Personnel

4. Quaker Houghton welcomed Dr. Arisbeth Rodwick to the Quaker Houghton team as the senior product application manager (PAM) of Heat Treatment and Forging, effective July 14, 2025.

5. Tom Hart has been promoted to director of sales for North America at SECO/WARWICK, USA. Tom’s promotion comes at a pivotal time, as SECO/WARWICK consolidates its U.S. operations.

6. Kevin Stein Joins Hubbard-Hall as the director of Sales & Business Development. Stein succeeds Jeff Davis, who will retire at the end of October after 42 years with Hubbard-Hall.

Kudos

7. AHT President, Mikel Woods, celebrated his 20th work anniversary this month.

8. ECM USA celebrated a 1,000,000 load milestone with one of their automotive parts manufacturing customers. 20 years ago their ECM FLEX vacuum furnace systems started processing loads 24/7 — recently surpassing 1,000,000 loads.

9. SuperSystems celebrated 30 years as a company.

10. Tenova has been awarded the Front-End Engineering Design (FEED) contract for a Direct Reduced Iron (DRI) pilot plant — a key element of the NeoSmelt project, which aims to develop a groundbreaking low-emission ironmaking facility.



10 News Items To Keep You Current Read More »

NITREX (NTS & UPC) Acquired By Global Furnace Manufacturer Group

Breaking News: The NTS & UPC business divisions of NITREX, a manufacturer of industrial furnaces focused on nitriding solutions, will be acquired by the AICHELIN Group, a global provider of industrial heat treatment solutions. For clients, this means access to a broader range of technologies and stronger local support.

Headquartered in Canada, NITREX has around 250 employees in five countries. The business unit Heat Treating Services is not included in the scope of the acquisition.

The transaction represents the largest acquisition in AICHELIN Group’s history. For employees, the acquisition opens up new perspectives within a strategically focused industrial group. The Group notes in their press release that it “will become the largest global furnace manufacturer in its industry of heat treatment solutions,” with a reach of combined sales at more than EUR 230 million and employing over 1,350 people across 23 locations in 11 countries throughout Europe, Asia, and North America. The Group is also represented by a global network of sales partners.

Christian Grosspointner, CEO of AICHELIN Group.
Christian Grosspointner
CEO
AICHELIN Group.
Source: AICHLELIN Group

The acquisition brings together two highly complementary portfolios: NITREX adds renowned expertise in nitriding furnaces to AICHELIN’s broad technology offering. The geographic fit is equally noteworthy, with NITREX’s operations in the U.S., Canada, Poland, Germany, France, and China integrating seamlessly into AICHELIN’s regional structures.

The acquisition marks an important milestone in the implementation of AICHELIN’s Strategy 2030, which focuses on sustainable growth through regional proximity, diversification, and technological progress.

“This acquisition marks a new chapter for AICHELIN. By combining forces with NITREX, we are unlocking innovation potential and global synergies that will benefit our customers, employees and stakeholders alike,” says Christian Grosspointner, CEO of AICHELIN Group. “We are proud to welcome NITREX into our Group.”

AICHELIN is expanding into new markets and client segments, both through internal innovation and targeted acquisitions. With this acquisition, the Group is thus advancing its goal of becoming a lifecycle partner for heat treatment clients worldwide, supported by digital services and localized operations.

Press release is available in its original form here.



NITREX (NTS & UPC) Acquired By Global Furnace Manufacturer Group Read More »

Michigan Heat Treater Completes Building Expansion

Advanced Heat Treat Corp. (AHT) has completed a building expansion at their Monroe, Michigan facility. The new 6,000 sq. ft. addition increases production capacity and enhances operational efficiency.

The climate-controlled addition will provide an area for additional equipment and services for Advanced Heat Treat Corp. (AHT), free of existing production space, and provide a new office and modern breakroom.

Chad Clark
Plant Manager
Advanced Heat Treat Corp.

Groundbreaking for the project took place on November 27, 2024 and their certificate of occupancy was awarded on July 29, 2025.

“Seeing this expansion completed is incredibly rewarding—it reflects the hard work and dedication of our entire team,” said Chad Clark, Plant Manager. “The additional space allows us to streamline operations, support more equipment, and enhance service to our customers. We’re excited to begin the transition and fully integrate the new area into our daily workflow.”

Heat Treat Today reported on a new gas nitriding unit at the Monroe facility last month. The new unit will be utilized in heat treatment for industries such as automotive, government and defense, plastics, power generation, and others. It will utilize UltraGlow® Gas Nitriding, which is a case-hardening process whereby nitrogen is diffused into the surface of a solid ferrous alloy by holding the metal at a suitable temperature in contact with a nitrogenous gas, usually ammonia.

AHT has four locations: one in Monroe, Michigan; two in Waterloo, Iowa; and a fourth in Cullman, Alabama. AHT Michigan has the unique capability to nitride parts up to 31-feet in length.

Press release is available in its original form here.



Michigan Heat Treater Completes Building Expansion Read More »

Mexico-Based Furnace Manufacturer Celebrates 50 Years

Founded in 1975, this Mexico-based furnace manufacturer has 50 years of expertise in thermal processing equipment and has delivered more than 2,000 units across 48 countries. Heat Treat Today’s Industry Company Highlights is dedicated to shining a light on major players within the heat treatment industry.

In today’s edition, learn more about ceramics, proprietary technologies, and technical services that set NUTEC Bickley apart. Read to the end to catch a unique interview of NUTEC Group CEO Daniel Llaguno by Heat Treat Today Publisher Doug Glenn.


With a mission to provide industrial kilns and furnaces to North American and international markets, NUTEC Bickley is celebrating its 50th anniversary as a company. Through its 50 years of growth NUTEC has made a global impact and continues to look ahead with a vision of wide-reaching impact, including strategies and initiatives which prioritize efficiency in industrial heat treatment.

NUTEC Bickley designs and manufactures kilns for the ceramic industry, furnaces for steel, aluminum and specialty alloys, ovens and dryers, combustion and control systems, and preheaters and dryers. They service the automotive, aerospace, sanitaryware, refractories, abrasives, and steel industries, and are known for their aluminum heat treating furnaces.

The company has several proprietary technologies, including:

  • ECOmbustion™: An advanced combustion control system that reduces fuel usage and carbon emissions
  • IMPS™ (Integrated Monitoring & Pulse System): A control technology that enhances process precision and uniformity
  • Jointless® Insulation Modules: A patented ceramic fiber design that extends furnace lifespan and reduces heat loss
  • Energy Recovery Systems: Solutions that maximize fuel efficiency by reusing residual heat.
Shuttle kiln
Source: NUTEC Bickley

In July 2025, NUTEC Bickley announced an exclusive manufacturing license in North America for Regenerative Thermal Oxidizers through a strategic alliance with Spain-based Kalfrisa. This partnership enhances its environmental technology offerings and expands its North American footprint.

Alberto Cantú, NUTEC Bickley’s vice president of Ceramics and New Business Development, said, “The effective and safe removal of VOCs is vital for a wide range of industries and is something we are asked to address on a regular basis. Kalfrisa is a highly respected name in emissions treatment and control and so I’m delighted that we have been able to announce this new collaborative agreement. There is strong potential for the deployment of high-performance RTOs in the North American market, and I’m very excited about working closely with Kalfrisa to deliver the best available technology.” 

The company continues to invest in R&D with recent innovations including a high-precision shuttle kiln for ceramic core sintering and advanced drop-bottom furnaces for aluminum heat treatment. These developments will be featured in upcoming events like UNITECR 2025 in Cancún and the FIA Light Alloy Conference.

Drop bottom furnace
Source: NUTEC Bickley

Doug Glenn, publisher at Heat Treat Today, interviewed NUTEC Group CEO Daniel Llaguno for the 50th anniversary of the company and discussed its current operations and future plans.


Daniel Llaguno
CEO
NUTEC Group
Source: NUTEC Group

US Dollar and Pesos (00:01): Daniel discusses how the strength of the U.S. dollar and the Peso relate for the sale of NUTEC’s thermal processing equipment. He shares why “a strong U.S. dollar is very beneficial for us.”

Increasing Capacity at Charlotte Facility to Mitigate Tariffs (3:00): The effects of the current economic and political situation between the United States and Mexico directly impact NUTEC’s business. However, to mitigate tariff impacts, Daniel shares how they are increasing capacity at their Charlotte facility with a goal that 90% of their fiber division production may occur within the United States.

The Path Forward For NUTEC’s Divisions (9:10): NUTEC’s R&D is split across the U.S. and Mexico, and they partner with a research center in Spain; they are pro-active in developing new technologies. Daniel believes that furnaces have to be smarter and more helpful to the client, and the company is geared toward improving efficiency. Daniel adds that NUTEC primarily specializes in customized furnaces.

Inaugurating AI Technologies (13:38): Daniel commented on how NUTEC is in the early stages of exploring applications of AI in their products and business. They currently see many applications on the business side and are actively discerning how to apply it to their furnace technologies.



Mexico-Based Furnace Manufacturer Celebrates 50 Years Read More »

This Week in Heat Treat Social Media

Welcome to Heat Treat Today’s This Week in Heat Treat Social Media. We’re looking at a 3D-printed railway station, human rocket rides, a kids summer camp with heat treatment training, and more!

As you know, there is so much content available on the web that it’s next to impossible to sift through all of the articles and posts that flood our inboxes and notifications on a daily basis. So, Heat Treat Today is here to bring you the latest in compelling, inspiring, and entertaining heat treat news from the different social media venues that you’ve just got to see and read! If you have content that everyone has to see, please send the link to editor@heattreattoday.com.


1. You Can Have Your Railway and Print It Too

The world’s first 3D-printed railway station was completed. Additive manufacturing has come a long way, but we are still stunned by its speed! Finished in fewer than six hours, the folks at Anisoprint got it done.

2. Stainless Steel Gets a Haircut

We can’t always articulate why a video is so engaging to watch. This laser-cutting video by Metallurgical Engineering is immensely satisfying. Cozy up with a bag of popcorn and watch the sparks fly!

3. Human Passenger Rocket Flights Are Ongoing

Pluto Aerospace has completed its second successful flight with paid passengers on its Dash prototype, a low-cost hypersonic testbed. Turn on Elton John’s Rocket Man and be inspired to join in the fun.

4. Where High Temp Insulation and Mona Lisa Kiss

Chiz Bros is donating a beautiful piece of art called Bessemer Reflections: Steel in Your Face. That image fittingly reminds us that metal work is both science and craft.

5. Heat Treatment Gets a Taste of Dijon

Dijon, France that is. Our European representative, Hamilton Pearman, recently attended the A3TS Annual Conference and Heat Treatments and Surface Engineering Show! A shout out to all of our materials science and thermal processing buffs who also attended!

6. The Summer Camp You Always Wanted

Did you know that Forging Industry Educational and Research Foundation puts on a Forge the Future Summer Camp? You know how we at Heat Treat Today love our Heat Treat Kids, and now we can’t wait to send them off to get their little toes wet in heat treatment.

7. Don’t Slip Past This Leak Detection Resource

From history, to big picture, and practical tips, this Heat Treat Radio has everything you need to stay well-informed.

8. The Furnace is Always On At Heat Treat Today

You might think that furnaces and fire would cause enough sweat for our team. But no. They chase it… and win!

Have a great weekend!



This Week in Heat Treat Social Media Read More »

Skip to content