Jim Roberts of U.S. Ignition engages readers in a Combustion Corner editorial about how focusing on the right priorities in the right order naturally leads to profitability in heat treating.
This editorial was first released in Heat Treat Today’s December 2025 Annual Medical & Energy Heat Treat print edition.
It’s a crisp winter day, and a furnace guy walks into the heat treat plant and says, “Something has changed here, it feels…more modern.” The rest of the furnace guys shrug and continue with the tasks at hand. But the furnace guy is right — something has been changing all along and will continue to do so in the foreseeable future, I’ll wager.
We’ve talked about how certain trends and needs have driven the growth in the industry. My ramblings have included bed posts and pipelines and the flavors of different fuels, and what it all boils down to is change. These changes are attempts to get the following qualities into our processes in the heat treating world:
- Quality
- Accuracy
- Efficiency
- Performance
- Profit
“But Jim, you listed profit as the last measuring stick! What is wrong with you?” It would be pretty easy to invert this list; turn these guideposts upside down and the world you are in would still work. But if we add longevity in business as an additional goal, then it will not be too long before you begin to realize that the order is listed correctly here. For the most part, in my experience, the heat treating industry has kept the order intact. It is an honorable path, I think.
Quality and Accuracy are the new givens. We do not have to spend time on this. As long as we have been wielding control over metal, those properties are the constant. From hammering out the very first horseshoes, if they did not fit the horse or cracked and broke after a couple of steps, you were not in the horseshoe business very long. These days, standards clearly map out the goal: a client tells us what is demanded, maps it out for us in a specification, and we meet it.
Items 3 and 4 are where we focus today. If we can improve Efficiency and Performance after meeting the Quality and Accuracy targets, then good old item 5 happens — Profit. It just happens. What a concept! Now you may think this is a re-run of every BUS-101 class or seminar you have seen. Maybe you are right, but this is where I veer off as a furnace guy and get back to the business of combustion as it applies to our industry.
We talked earlier about how the natural gas industry expanded and built this fantastic infrastructure to provide fuel to all of us. Electric providers did and are still doing the same thing.
At the end of the transmission line, whether gas pipe or electrical cable, sit the furnaces and ovens that heat treating needs. The buck stops here. Speaking of bucks, in order to get to profit, what must we do? If we really only have Efficiency and Performance in our control (Quality and Accuracy are presumed to be met), then let’s look at how that changed, in furnace guy world…next year [in 2026].
All the best to everyone in the Holiday seasons. May you be blessed with good health and happiness.
About The Author:
President
US Ignition
Jim Roberts president at U.S. Ignition, began his 45-year career in the burner and heat recovery industry focused on heat treating specifically in 1979. He worked for and helped start up WB Combustion in Hales Corners, Wisconsin. In 1985 he joined Eclipse Engineering in Rockford, IL, specializing in heat treating-related combustion equipment/burners. Inducted into the American Gas Association’s Hall of Flame for service in training gas company field managers, Jim is a former president of MTI and has contributed to countless seminars on fuel reduction and combustion-related practices.
For more information: Contact Jim Roberts at jim@usignition.com.
