Friedrich-Georg Kehrer

Heat Treat Today will be a sponsor for the technology trade fair quartet in Düsseldorf, Germany, and we hope to see you there in June 2023. To learn more about GIFA, METEC, THERMPROCESS, and NEWCAST, check out this interview with Friedrich-Georg Kehrer, global portfolio director at Messe Düsseldorf GmbH, about Messe Düsseldorf’s ecoMetals Campaign.

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The technology trade fair quartet GIFA, METEC, THERMPROCESS and NEWCAST will again provide a complete overview of the foundry technology and metallurgical sectors from June 12–16, 2023 in Düsseldorf, Germany. Which trend topics  will particularly characterize the trade fairs?

Friedrich-Georg Kehrer: How green are the energy-intensive foundry and steel sectors of industry? How sustainably do they produce and how eco-friendly is their use of materials? These are the crucial questions dominating the agenda and providing ample food for thought at GIFA, METEC, THERMPROCESS and NEWCAST 2023. Tasked with achieving climate neutrality by no later than 2050, these industries face what is probably the biggest transformation in their history. This decisive development will be reflected by the Düsseldorf trade fair quartet: on the one hand, the challenges that the sectors face; on the other hand, the innovations that machinery and plant manufacturers offer to the metallurgical and casting industries worldwide clearly making them part of the solution rather than the problem. Through in-depth exchange with the professional bodies and experts from all stages of the value chain we have identified the following three mega trends:

1. Sustainability in the sense of energy and resource efficiency, for instance in the form of green steel or green iron as well as the decarbonization of the steel and iron industry using hydrogen as a catalyst – summarized succinctly under the “ecoMetals” motto.
2. The use of digital technologies in manufacturing, i.e. the buzzword “Industry 4.0” in steel mills and foundries also remains another mega trend.
3. Also, automotive lightweight construction as well as the latest additive manufacturing processes for steel and metal working continue to play a key role.

With our four trade fairs and the extensive line-up of ancillary events we offer a unique platform worldwide to discuss these important topics.

The buzzword “ecoMetals” is mentioned in connection with GIFA, METEC, THEMPROCESS and NEWCAST time and again. What does it mean and what role does the campaign play in the events?

Friedrich-Georg Kehrer: Messe Düsseldorf’s ecoMetals Campaign forms an integral part of the “Bright World of Metals” and has a long-standing success story. It refers to the ecological path of the casting and metal processing industries and promotes exhibiting companies that invest in innovative, sustainable and economically competitive technologies. Trade visitors can easily identify the award-winning innovations and are guided to the respective exhibitors at GIFA, METEC, THERMPROCESS and NEWCAST by complimentary daily Guided Tours – so-called ecoMetals Trails.  Furthermore, these exhibitors are especially highlighted in the respective Internet portals as well as in the catalogue and their exhibition stands are marked. The ecoMetals campaign was already received very well at the previous edition of the trade fair quartet. Our visitors highly appreciated this guidance. I am particularly pleased to see that some of our other capital goods trade fairs such as wire and Tube or decarbXpo have also adopted this concept this year. With this move Messe Düsseldorf also wants to live up to its ecological responsibility and provide the drivers for environment-saving products, production and processes with a special forum.

So the ecoMetals Trails will enable trade visitors to discover “new pathways for value creation” at the trade fairs?

Friedrich-Georg Kehrer: Yes, exactly! The ecoMetals brand focuses on three fields of sustainability: Resources, Innovation and Production and/or Processes. How can raw materials be extracted in a more resource-efficient way and processed more efficiently? What is trending in metal and non-metal recycling? Which new technologies, machines and plants are used to improve the energy and CO2-balance? The sustainability drivers exhibiting at GIFA, METEC, THERMPROCESS and NEWCAST will share their solutions for all of these challenges. At their exhibition stands they will explain how they reduce their carbon footprint at their production sites and merge business with environmental protection. Overcoming these challenges is as important as ever to hold your own against international competition as a valued business partner.

How much does participation in the ecoMetals Trails cost?

Friedrich-Georg Kehrer: Participation in the  ecoMetals Trails is free of charge for all visitors. Registrations can be submitted on the respective websites in the run-up to the trade fairs. Of course, those deciding onsite to take part are welcome to join a tour without prior registration.

On September 21 this year the ecoMetals Day will be held as the “Steel Day of the Future” at the Düsseldorf Exhibition Centre. What kind of event is this and how does it relate to the Bright World of Metals?

Friedrich-Georg Kehrer: The ecoMetals Day will be held for the first time, concurrently with glasstec, as part of our new event decarbXpo. The ecoMetals Day will attract the Who’s Who of the steel sector and cover all topics relevant to the technical, economic and ecological transformation of the steel industry in form of unique lectures. These impulses are, of course, also of enormous importance for THERMPROCESS 2023.

Can you already reveal any details regarding registration levels? How are the trade fair preparations going in general?

Friedrich-Georg Kehrer: The preliminary work has been completed successfully, many companies have already registered and the allocation of exhibition space is in full swing. Now the time for finetuning has come and, of course, for the visitor promotion campaigns. Our exhibitors are eager to inspire the trade fair audience at GIFA, METEC, THERMPROCESS and NEWCAST with their technologies and innovations. All renowned companies will be represented in Düsseldorf again plus many new exhibitors taking part for the first time.  GIFA, METEC, THERMPROCESS and NEWCAST are the most relevant events for their respective industries; they thrive on personal encounters and the exchange of ideas in this special setting. Everyone is particularly looking forward to this — especially after such a long time!

 

Contact Messe Düsseldorf North America:

E-mail: info@mdna.com

Visit www.gifa.com; www.metec-tradefair.com; www.thermprocess-online.com; www.newcast.com and www.mdna.com

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