JSA/Metalline Acquired, Increased Finishing Equipment Technical Support for Midwest

A business transition is expanding sales coverage, technical support, and response times for manufacturers serving the plating and general metal finishing industries across the Upper Midwest/Midwest. The move strengthens regional service capabilities, giving manufacturers more direct access to supplier expertise, streamlined single-source ordering, and stronger technical support for critical surface finishing processes.

The expanded capabilities come as Hubbard-Hall Inc. has acquired assets of JSA/Metalline Corporation, a Mequon, Wisconsin-based distributor serving the plating and general metal finishing industries. The acquisition enables direct sales coverage and enhanced technical support throughout Wisconsin, Illinois, Minnesota, Iowa, Michigan, and surrounding territories.

Molly Kellog
President and CEO
Hubbard-Hall Inc.

As part of the acquisition, JSA’s customer-facing team has joined Hubbard-Hall and will continue operating from the Mequon location. The team includes Jessica Dolezal, Luke Dunteman, Mike Lindemann, Jack Smith, Jeff Smith, Emma Tallmadge, Steve Trojan, and Ben Zweiban. Former JSA/Metalline CEO and owner Mark Sheldon will remain involved as a consultant to support a smooth transition.

“What a great team we have today! It’s exciting to think about the benefits we can bring to our customers by combining JSA’s responsive sales team with Hubbard-Hall’s deep technical bench,” said Molly Kellogg, president and CEO of Hubbard-Hall. “We are now able to support manufacturers in the Upper Midwest on a direct basis, which means increased speed of response and single-source ordering. JSA/Metalline has a great reputation for service, and we look forward to building their legacy.”

The Hubbard-Hall warehouse
Source: Hubbard-Hall

The acquisition joins two companies with similar philosophies focused on customer service and hands-on technical support. For customers, the combination offers deeper expertise in plating, electroless nickel, pretreatment, and wastewater treatment, along with an expanded product offering that includes cleaners, phosphates, rust preventatives, metal coloring products, wastewater treatment chemistry, and metal finishing equipment.

With this acquisition, Hubbard-Hall now operates three manufacturing facilities supported by four quality control laboratories and nine stocking locations, enabling faster trials, troubleshooting, and process development with direct access to technical staff.

Press release is available in its original form here.

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