Dustin Lawhon – Heat Treat Today 40 Under 40

Name: Dustin LawhonDuring his seven years at Paulo, Dustin Lawhon has advanced through multiple levels of the sales organization, each time expanding his expertise in heat treating and strengthening his ability to match Paulo’s capabilities with client needs. His technical knowledge, paired with his skill in solution selling, has fueled consistent year-over-year sales growth and built a loyal, satisfied client base.
Dustin’s leadership is evident in his hands-on approach to onboarding new business. He works across multiple departments at each plant, including engineering, quality, production, to ensure both clients and internal teams are aligned for a successful launch and lasting partnership. He has played a pivotal role in developing multiple OEM and prime approvals, which have opened new markets and driven significant revenue growth.
A three-time nominee for this award with an honorable mention in 2024, Dustin’s colleagues credit him with improving Paulo’s CRM process for client onboarding, securing complex metallurgical projects, and translating demanding specifications into practical, reliable heat treat solutions.
As National Sales Manager, Dustin has led the charge in identifying technical opportunities, fostering strong client relationships, and guiding the collaboration required for unique metallurgical challenges. His ability to bridge technical insight with business strategy has not only expanded Paulo’s client base but also reinforced the company’s reputation as a trusted, innovative partner in the heat treating industry.
Nominated by: Paulo













