Applied Process

Commercial Heat Treating Company Announces Rebrand of U.S. Businesses

/ FEATURED NEWS, HEAT TREAT NEWS INDUSTRIES

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Oliver Jaeger
CEO
Aalberts surface technologies
Photo credit: LinkedIn

A global provider of specialized thermal processing, surface treatment, and material coating solutions, announced in March 2022 that its U.S.-based businesses will be rebranding.

The U.S-based businesses included in this phase of Aalberts surface technologies' rebranding initiative include Aalberts Surface Treatment, Precision Plating Company, Roy Metal Finishing, Ushers Machine and Tool, Accurate Brazing, Ionic Technologies, Applied Process, and Premier Thermal.

Rebranding activities began in early 2022 and will continue through 2023.  The activities will include changes to building signs, email addresses, websites, invoices, shipping documents, etc.  Communication with stakeholders is underway, including any required documentation updates.

"The teams at our U.S. based businesses," commented says Oliver Jaeger, CEO of Aalberts surface technologies, "are well aligned with 'the Aalberts way' and will do an outstanding job of representing the . . . brand."

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Dutch Heat Treat Technology Group Acquires Michigan Heat Treating Company

/ AUTOMOTIVE HEAT TREAT, AUTOMOTIVE HEAT TREAT NEWS, FEATURED NEWS

A Michigan-based heat treatment operation specializing in salt quenching and austempering recently announced that it has been acquired by a leading surface technology company.

Richard Wright, COO of the US Division of Aalberts Material Technology

In the 100% acquisition, Applied Process of Livonia, Michigan, will join the Material Technology group within Aalberts N.V. (Aalberts), a Dutch industrial technology company which operates in over 50 countries. The Material Technology group offers a unique combination of advanced heat and surface treatment technologies utilizing a global network of service locations with excellent local knowledge to customers active in general industries, automotive, aerospace and power generation.

Harold Karp, Applied Process president and CEO

“Aalberts is very excited that Applied Process is joining our team of world-class service providers,” said Richard Wright, COO of the US Division of Aalberts Material Technology. “Applied Process is the world-wide leader in austempering heat treatment, and we look forward to supporting their efforts to expand their technology and service offerings.”

“We are very excited to be part of the Aalberts family,” Harold Karp, Applied Process president and CEO. “We especially look forward to the synergistic opportunities of providing a broader and stronger service offering to our customers that will come from the technical expertise and other businesses within Aalberts.”

The Applied Process brand will continue on, as will the entire leadership team.

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Austempering Heat Treatment Expands into Arkansas

/ FEATURED NEWS, MANUFACTURING HEAT TREAT, MANUFACTURING HEAT TREAT NEWS, TEMPERING NEWS

Steve Metz, Vice President of Sales and Marketing for Applied Products, Inc.

A Michigan-based company that specializes in austempering heat treatment technology recently announced expansion plans that will include a 51,000-square-foot heat treatment plant in Fort Smith, Arkansas.

The new location for Applied Process, Inc., will contain six furnaces and is expected to be fully operational in the 3rd quarter of 2018 to serve their customers in the automotive, agriculture, aerospace, heavy truck, railroad, mining sectors, as well as the military, throughout the Midwest and South. The company’s plants in Livonia, Michigan, and Oshkosh, Wisconsin, will remain in operation, the latter housing the world’s largest integral quench batch austempering furnace which is capable of austempering parts up to 20,000 lbs. in weight.

Rusty Rainbolt, plant manager, Applied Products, Inc., Fort Smith

“The additional capacity in Fort Smith will allow us to continue to offer industry-leading levels of customer service, quality and turn time,” said Steve Metz, Vice President of Sales and Marketing for Applied Process, Inc.. “The new facility will allow us to expand into new markets and serve a broader geographic customer base.”

Rusty Rainbolt, who has been with Applied Process for three years on the sales team, will be plant manager at the Fort Smith site.

 

 

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